"Dead Air"
How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies
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2.7 • 3 Ratings
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- $9.99
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- $9.99
Publisher Description
EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
GENRE
Biographies & Memoirs
RELEASED
2010
March 17
LANGUAGE
EN
English
LENGTH
156
Pages
PUBLISHER
IUniverse
SELLER
AuthorHouse
SIZE
237.3
KB
Customer Reviews
Beca17*
,
DEAD AIR
Informative and well written.