Dear Algorithm, It's Not Me, It's You

What if the algorithm didn’t really understand you after all?

In this bold and beautifully written marketing wake-up call, David Chadderton explores how personalisation lost its way, and how we can fix it. Part love letter, part breakup note, this book charts the rise and fall of algorithmic trust, exposing the emotional cost of data-driven marketing while offering a compelling alternative: mindset-first connection.

Blending real-world brand examples with consumer psychology and the revolutionary STAR Framework, Dear Algorithm invites marketers, business leaders and everyday consumers to rethink what it means to be truly seen. It’s not just about clicks. It’s about care.