Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future. Dive in to discover:

• Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
• A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
• Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.

Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-read for all modern marketing professionals.