Decision-making made simple

Decision-Making Made Simple is a practical guide to thinking clearly in a world full of noise, urgency, and emotional pressure. Rather than offering formulas or guarantees, this book focuses on how decisions are actually made—and why so many go wrong even when people have good information.

Drawing from behavioral patterns, cognitive biases, and real-world examples, Kimani Upshur, M.Ed. explains how emotions, timing, and uncertainty influence everyday choices. The book emphasizes that better outcomes rarely come from prediction or confidence, but from structure, patience, and consistency.

Readers will learn how to slow down reactive thinking, recognize misleading signals, and separate short-term emotion from long-term consequences. The goal is not perfect decisions, but repeatable decision-making processes that reduce regret and improve clarity over time.

Written for everyday life—not just finance or business—Decision-Making Made Simple helps readers build trust in their own thinking and make choices they can stand behind, even when outcomes are uncertain.