Developing Successful Marketing Strategies

What’s your organization’s marketing strategy?

Does your company meet real life marketing

challenges head on and with success? This book

provides a unique approach by using your organization’s

mission and vision statements to guide

the development of marketing goals, strategies,

and tactics. It uses real market examples to demonstrate

the development of effective marketing

strategies.

Central to the development of marketing strategy

is the use of the marketing mix of price, place,

product, and promotion. This book neatly weaves

the process of developing such a marketing strategy

with examples given to clarify the theories and

guide the reader through the strategic marketing

planning process.

If you are a manager, business student, or an executive,

this book will help you grow an established

business or start a new one with smart management

techniques and processes that are critical

to executing successful marketing strategies. The

examples used are from large and small organizations

in which the author was personally involved.