Development Communication And Journalism

The theories and practices of development communication sprang from the many challenges and opportunities that faced development oriented institutions during the 20th century. Since these institutions existed in different contexts, different schools of development communication rose in different places over time. Manyozo suggests that the history of the field can be broken down into those of six different schools of development communication, with the Bretton Woods school being the dominant paradigm in international literature, and others being the Latin American, Indian, African, Los Baños, and participatory development communication schools, respectively. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.