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Publisher Description

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

Science & Nature
April 25
Hachette Books
Hachette Digital, Inc.

Customer Reviews

SamH999 ,

A wonderful look into our percieved world and how our brains evolve and survive

I have loved reading this book. It is one of the best required class books I’ve ever read. Especially after experiencing loss and grief in my personal life and contimplating meaning and purpose with my family, Deviate has literally explained a new perspective. Digging into the human brain and how we move through our world with delusion uncovers an entire process of perception that we are unaware of until we acknowledge this false lens of reality that we create. It is a comfort and inspiring to read as a human being in our universe and its multitude of uncontrollable happenings. Lotto is extremely experienced, educated, and his network of mentors is highly credible.

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