Digital Marketing for Professionals

Successfully marketing professional services depends upon attracting new clients and generating repeat business from existing clients.

Digital marketing enables us to establish and maintain both of these connections, faster, easier and less expensively than ever before.

This eBook outlines how digital marketing can be effectively applied to professional service marketing.

Most information about digital marketing takes a ‘do-it-yourself’ approach. Technological gurus tell non-experts how to develop and implement their social media and/or digital marketing.

This is like financial experts telling non-experts how to look after their bookkeeping.

Few of us look after our own bookkeeping. We usually rely on others who have the skills to do this work. There is no reason that professionals can’t and shouldn’t take the same approach to digital marketing.

This eBook will help readers learn what they need to know to add digital marketing strategies to their marketing plans.