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Publisher Description

The purpose of DIGITAL MASTER is to envision the multidimensional impact that digital philosophy, technology, and methodology will have on the future of business and human society. In today’s overly complex, hyperconnected, and interdependent business dynamic, Digital Masters – the highly mature organizations – not only apply the most advanced digital technology into their business management disciplines but, more importantly, they orchestrate the harmonized digital symphony across all key business arenas, from shaping the digital mindset to building the high performing organization:

•Develop visionary digital leadership

•Shape open and creative digital mindsets

•Craft and execute a holistic digital strategy

•Advocate digital innovation next practices

•Refine a highly effective enterprise culture

•Optimize high-performing business capabilities

•Explore data-rich digital Intelligence

•Unleash enriched digital talent potential

•Pursue high level digital maturity

Computers & Internet
December 19
Lulu Publishing Services
Lulu Enterprises, Inc.

Customer Reviews

Arnif ,


Pearl Zhu know what she's talking (or writing) about when it comes to all matters digital.

But perhaps even more importantly, she conveys her know-how to readers of Digital Master in words that readers can understand. One doesn't have to be a rocket scientist to comprehend what she's talking about.

Thanks to her years of experience in IT ands related subjects, Pearl's book covers all aspects of the impact of the rapidly moving digital revolution, as well as its impact on businesses large and small, and on society. Her use of acronyms to spell out and clarify various areas of the subject is particularly clever and useful.

It's not often that a book on such a weighty subject can be so readable. but Pearl has succeeded in doing so with Digital Master.

DiDonovan ,

A Business Makeover Based on Digital Perspectives

The digital culture is fast, it's furious, and it's unforgiving; especially to those who lag behind: and by 'lag' I mean by as little as months.

It holds great potentials and great cautions, it holds the potential to create a fairer, more equal global community, and it requires of its users (especially those involved in business) a strategic vision that demands innovation and flexibility.

Digital Master is a business guide that takes this culture and its requirements and applies them in a manner different from most linear assessments of either culture or business pursuits, blending the two perspectives to consider not just the changing environments and rapidity of digital pursuits, but how new strategic vision and problem-solving capabilities may evolve from a digital emphasis on traditional processes.

It's almost a makeover of the business environment, is based not on one person's assessments but on numerous professional digital debates and crowd-sourced input, and is designed to appeal not just to managers (too many business titles focus just on this audience when addressing strategic change) but to the business organization as a whole, digital professionals, and others who would take digital mindsets and use them as self-improvement tools.

From what traits constitute a high-performance culture in the digital business world to the impact of big data and social media on business communities, chapters discuss such diverse topics as 'knowledge management' approaches, how audiences perceive value, how to consider cause and effect over traditional prioritizing, and more.

At each step of the discussion, contrast is made between traditional approaches and new business models, offering the opportunity to not just contrast and analyze digital approaches, but construct new short- and long-term avenues for digital success using the unique power of the digital environment.

The primary attribute of Digital Master is its ability to appeal to all level of business reader. Most such books on the topic narrow the focus to a specific segment of business pursuit (commonly, marketing or branding) or a specific audience (typically managers or entrepreneurs). It's rare to see a book that seeks and promotes inclusion at all business levels and is directed not just to leaders, but to workers.

The digital culture is fast, it's furious, and it's unforgiving - and part of this unforgiving nature lies in a tendency to direct information to certain audiences while leaving others in the dark. I found Digital Master to be accessible to any interested in innovative approaches, business models, and collaborative ventures - and in a culture and time when business can be exclusive and self-limiting, this is a unique approach, indeed.

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