Direct Marketing

No matter whether in the newspaper while having breakfast, in the radio on the way to work, in the afternoon when looking through the post or in the evening while relaxing by watching TV… everywhere we are overwhelmed with advertising. In the course of this we encounter media of classical marketing and of direct marketing.
In this seminar paper the area of responsibility of direct marketing should be shown. The readership shall get a perspective over the instruments, areas and possibilities of use, as well as realize the difference to the classical marketing.