Dirty Maple Flooring Company enters the Digital Age

How, exactly, might we build a culture of innovation within our organization?


Dirty Maple is the story of how one company addresses that question. The book features a detailed blueprint, complete with animations, figures, notes, and quizzes, that the reader can apply to their own situation.


Chief innovation officers, leaders of innovation programs, and people who seek transformative change for their organizations will benefit from reading the Dirty Maple story and applying the blueprint to their situations. The book serves as a useful “on-boarding resource” to provide people new to the practice of collaborative innovation.


Testimonials for the Dirty Maple story:


Among a sea of “tell me” style books on innovation, this book delivers a great show-me model – enabling the reader to see, understand and plan for real workplace hazards to innovation.

Chandra Briggman, Executive, former Director of Digital Platforms & Innovation Lab, United States Postal Service


I love the way Doug Collins gets the message across!

Frank Hatzack, Head of Innovation Development, Novozymes A/S


I value in particular how this one story encapsulates both the challenges and the opportunities that face every enterprise, today.

David Frigstad, Chairman, Frost & Sullivan


Doug Collins has made Open Innovation, Collaborative Partnerships and Consumer Crowdsourcing relevant for the 21st century Digital Age.

Chris Thoen, Senior Vice President / Global Head Science + Technology, Givaudan Flavors Corporation