• $20.99

Publisher Description

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:
Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

Business & Personal Finance
July 31
John Wiley & Sons, Inc.

Customer Reviews

Scott Sundvor ,

Fantastic framework for starting a business

This is one of the best books I've read on the topic of entrepreneurship. This book provides a great framework for how to think about and go about starting a company - in the book, Bill Aulet breaks down the process of entrepreneurship into 24 discrete steps which allows you to gain a great understanding not only of what factors to consider when starting a company, but also when and how to consider them.

One of the main reasons I love the book is that it touches on each topic, explains the theory behind it, gives a few real life examples, and then moves on. Aulet isn't writing extra pages to fluff the book, but is delivering exactly enough information for you to get started building your company (or analyzing the successes or failures of past companies)!

All in all, great book for anyone interested in entrepreneurship and start-ups. Highly recommended!

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