Make your small business look and feel like a big brand without spending a fortune. The right creative choices have a positive impact on your cash flow, whatever the size of your business. Whether you plan to “Do-It- Yourself” or hire your first graphic designer, find out the best way to get the job done. Learn how to make a creative strategy, logos, advertising and everything in between, from scratch.
Creative advice, color illustrations and online resources throughout this book suggest ways to get it all done. No buzz words or fancy “out of the box” phrases lurk in these pages. Straight talking text is packed with ways to work smart and avoid potholes along the way.
From big ad agencies to small design firms, Gabrielle Weinman’s creative work has sold a ton of products and earned many fancy awards. She’ll show you where to focus your time and precious marketing dollars and where you might be able to just skip it.