Do Not Call Lists: A Cause for Telemarketing Extinction Or Evolution? Do Not Call Lists: A Cause for Telemarketing Extinction Or Evolution?

Do Not Call Lists: A Cause for Telemarketing Extinction Or Evolution‪?‬

Academy of Marketing Studies Journal 2007, Jan, 11, 1

Academy of Marketing Studies Journal
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Lời Giới Thiệu Của Nhà Xuất Bản

ABSTRACT Are you one of the more than 122 million consumers registered on the National Do Not Call registry as of April 2006? (www.ftc.gov, Apr 21, 2006) If you have registered, are you one of the 92% claiming fewer calls are being received? (www.harrisinteractive.com, Feb 23, 2006) Are you aware the telemarketing industry is larger and more profitable today than before the Do Not Call List went into effect?

THỂ LOẠI
Kinh Doanh & Tài Chính Cá Nhân
ĐÃ PHÁT HÀNH
2007
1 tháng 1
NGÔN NGỮ
EN
Tiếng Anh
ĐỘ DÀI
54
Trang
NHÀ XUẤT BẢN
The DreamCatchers Group, LLC
NGƯỜI BÁN
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
KÍCH THƯỚC
325,9
Kb

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