DocMJ

DocMJ: The Business of Compassionate Cannabis Care offers a rare insider's view into building and scaling a successful medical cannabis practice in the United States. Drawing from real-world experience, Aaron Bloom—healthcare attorney and CEO of DocMJ—shares the legal, clinical, and entrepreneurial challenges of operating in the highly regulated medical marijuana industry.

This book calls for a fundamental shift in healthcare: from helping patients "die well" to helping them "live well." Through the lens of compassionate cannabis care, it explores how cannabis can be a powerful tool for dignity, relief, and improved quality of life.

Blending policy insight, business strategy, and patient stories, the book invites readers into a timely conversation about the future of cannabis in modern medicine—and how to align healthcare, law, and business with compassion and purpose.

Perfect for healthcare professionals, cannabis entrepreneurs, policymakers, and advocates, DocMJ is both a business case study and a call to action for more humane, patient-centered care.