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Publisher Description

Drawing on his own hilarious—and at times humiliating—evolution from science professor to Hollywood filmmaker, Olson shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.

In a book enlivened by profane acting teachers and earnest scientists, serious insights and poignant stories, Olson walks the walk. You’ll laugh, you may cry, and you’ll certainly learn how to communicate critical scientific and environmental issues using your heart as well as your head.

GENRE
Business & Personal Finance
RELEASED
2009
August 28
LANGUAGE
EN
English
LENGTH
216
Pages
PUBLISHER
Island Press
SELLER
INscribe Digital
SIZE
1.5
MB

Customer Reviews

BugBob2 ,

Should be required reading for all scientists

A fellow scientist turned me on to this book. The author uses a friendly voice to discuss how science can be effectively communicated to non-scientists. Non-scientists may think that to be an easy task (“just don’t use big sciency words”), but it’s not that simple. I enjoyed reading about his transition from academia (analytical) to Hollywood (storytelling), and pitfalls along the way. With nearly every page, I learned how to improve my communication methods. A very good read that I’m recommending to my colleagues, especially useful for those of us that must present scientific concepts to the public.

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