E-Service: New Directions in Theory and Practice E-Service: New Directions in Theory and Practice

E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice

    • $62.99
    • $62.99

Publisher Description

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

GENRE
Business & Personal Finance
RELEASED
2016
September 16
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
12.5
MB

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