E-Services
Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
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- US$84.99
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- US$84.99
출판사 설명
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.
A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
E-Service: New Directions in Theory and Practice
2016년
Impact of e-Commerce on Consumers and Small Firms
2017년
Service Management
2011년
Augmented Customer Strategy
2019년
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
2023년
Achieving Business Competitiveness in a Digital Environment
2022년
Die Effektivität von Unboxing-Videos
2025년
Negative und positive Effekte von Absagen in Online-Produkttester-Programmen
2024년
Die Effektivität von Online-Reviews in Hersteller-Online-Shops
2024년
Online Produkttests zur Generierung von Online Reviews
2022년
Mobile In-Store Analytics
2022년
Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten
2022년