Publisher Description

"Edelman and the Rise of Public Relations"  is the telling of the history of modern PR and the firm that reshaped the practice. It’s a compelling tale of high-profile successes and perilous setbacks, of perseverance and family support, high-stakes risks, and a willingness to constantly challenge the status quo.


Daniel J. Edelman opened a small public relations firm in Chicago in 1952 with the desire to invent “marketing PR.”  For the next 60 years, Dan and his firm, now 66 offices and 4,500 employees worldwide, would  transform the field of PR, first in the United States, and then throughout the rest of the world.


Edelman and the Rise of Public Relations follows the fascinating tale of Dan Edelman and his unprecedented impact on 21st-century public relations, from his creation of the media tour and marketing public relations to his celebrated creative campaigns featuring such legendary figures as Colonel Sanders and Morris the Cat; and from his pioneering efforts in environmental and litigation PR to his quest to spread modern public relations around the world.


Iconic. Improbable. Captivating. The book is a candid, behind-the-scenes look at the firm – and the family – that has become synonymous with the practice of modern public relations as we know it.



About the Author

Franz Wisner is The New York Times best-selling author of Honeymoon with My Brother and How the World Makes Love.  He's also a proud Edelman alumnus, having opened the firm's Sacramento offices in 1994.  Wisner lives with his wife, actress Tracy Middendorf, and their two boys, Calvin and Oscar, in Brooklyn, New York.



About Edelman P.R.

Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil) and Pegasus (China).

Business & Personal Finance
February 28
Dan Altschuler
Dan Altschuler

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