Effective US Health System Websites: Establishing Benchmarks and Standards for Effective Consumer Engagement‪.‬

EXECUTIVE SUMMARY Hospitals and health systems are playing increasingly important roles as care coordination hubs and consumer information sources. In particular, the accountable care organization (ACO) and medical home models promoted in the Affordable Care Act place hospitals at the center of many activities related to health information exchange. Therefore, it is important for these organizations to have effective websites, and the need for a social media presence to connect with consumers is growing quickly.