El Emprendedor Desde Una Orientacion Cognitiva

The entrepreneur from a cognitive approach The cognitive approach to the study of entrepreneurs emerged as a new option to the trait orientation because although the latter has produced important results, many of these have been clearly contradictory, generating the displacement of researchers to other personal aspects of the individual (Baron & Markman, 1999; Boucknooghe, Van den Broeck, Cools, & Vanderheyden, 2005; Vecchio, 2003).