Email Marketing Simplified

Barb Girson, an interactive creative speaker and author, has been featured in USA Today, appeared on CBS This Morning, Fox 28 News/Columbus, 880AM Radio and has been quoted in numerous other national/regional and local publications. Barb Girson is a sought-after authority speaking on women, entrepreneurs, email marketing & direct sales.


Email Marketing is a powerful marketing tool for growing sales. Entrepreneurs, sales professionals and small business owners—new and established—will gain easy to execute insights to improve your email marketing.


Email Marketing helps you to stay top of mind with your clients by simply building your subscribers and offering them something of value—such as information, resources, specials, products, news, and more. In return, you gain credibility, customers, and a venue to reach a large audience effectively and with minimal effort.


Inside Email Marketing Simplified you will find time-saving resources such as:

•51 Calls-to-Action

•Top Key Holiday Words

•Email Troubleshooting Chart

•12-Month Newsletter Planner Form

•Numerous Exercises and Worksheets!

•101 Words/Phrases to Build Stimulating Subject Lines

•ABC’s – 37 Reasons to Use Email Marketing Strategies

•154 pages to success!


Based on workshop feedback and professional experience, this book provides a wealth of knowledge geared toward getting your email marketing off to a great start.