Emotion and Reason in Consumer Behavior
-
- $72.99
-
- $72.99
Publisher Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
GENRE
Business & Personal Finance
RELEASED
2006
August 14
LANGUAGE
EN
English
LENGTH
184
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
1.5
MB