Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • $69.99
    • $69.99

Publisher Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

GENRE
Business & Personal Finance
RELEASED
2006
August 14
LANGUAGE
EN
English
LENGTH
184
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
1.5
MB

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