Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • ‏69٫99 US$
    • ‏69٫99 US$

وصف الناشر

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

النوع
تمويل شركات وأفراد
تاريخ النشر
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١٤ أغسطس
اللغة
EN
الإنجليزية
عدد الصفحات
١٨٤
الناشر
Taylor & Francis
البائع
Taylor & Francis Group
الحجم
١٫٥
‫م.ب.‬

المزيد من الكتب المشابهة

Consumer Behavior Consumer Behavior
Consumer Behavior
٢٠٢٣
Satisfaction: A Behavioral Perspective on the Consumer Satisfaction: A Behavioral Perspective on the Consumer
Satisfaction: A Behavioral Perspective on the Consumer
٢٠١٤
Inside Consumption Inside Consumption
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٢٠٠٥
Advances in Advertising Research (Vol. XI) Advances in Advertising Research (Vol. XI)
Advances in Advertising Research (Vol. XI)
٢٠٢١
Consumer Satisfaction Consumer Satisfaction
Consumer Satisfaction
٢٠١١
Social and Environmental Issues in Advertising Social and Environmental Issues in Advertising
Social and Environmental Issues in Advertising
٢٠١٨

المزيد من كتب Arjun Chaudhuri

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