Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • US$69.99
    • US$69.99

출판사 설명

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

장르
비즈니스 및 개인 금융
출시일
2006년
8월 14일
언어
EN
영어
길이
184
페이지
출판사
Taylor & Francis
판매자
Taylor & Francis Group
크기
1.5
MB

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