Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • US$ 69,99
    • US$ 69,99

Descrição da editora

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

GÊNERO
Negócios e finanças pessoais
LANÇADO
2006
14 de agosto
IDIOMA
EN
Inglês
PÁGINAS
184
EDITORA
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMANHO
1,5
MB

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