Emotional Design Emotional Design

Emotional Design

Why We Love (or Hate) Everyday Things

    • 3.5 • 4 Ratings
    • $11.99
    • $11.99

Publisher Description

Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

GENRE
Professional & Technical
RELEASED
2007
March 20
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Basic Books
SELLER
Hachette Digital, Inc.
SIZE
2.7
MB

More Books by Don Norman

The Design of Everyday Things The Design of Everyday Things
2013
Things That Make Us Smart Things That Make Us Smart
2014
The Design of Future Things The Design of Future Things
2009
Turn Signals are the Facial Expressions of Automobiles Turn Signals are the Facial Expressions of Automobiles
2014
Dizajn na co dzień Dizajn na co dzień
2018
Design della complessità Design della complessità
2014

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