Empire of the Elite
Inside Condé Nast, the Media Dynasty That Reshaped America
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4.1 • 16 Ratings
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- $14.99
Publisher Description
From a New York Times media correspondent, a dishy history of the Condé Nast magazine empire, home of Vogue, Vanity Fair, The New Yorker, and more, focusing on its glitzy heyday from the 1980s through the 2000s.
For decades, Condé Nast and its glittering magazines defined how to live the good life in America. The brilliant, complicated, striving characters behind Vogue, Vanity Fair, The New Yorker, GQ, Architectural Digest, and many other titles manufactured a vision of luxury and sophistication that shaped consumer habits, cultural trends, intellectual attitudes, and political beliefs the world over. Condé’s billionaire owner Si Newhouse and his stable of star editors, photographers, and writers were the gatekeepers who decided what and who mattered, and they offered those opinions to tens of millions of readers every month. They were the ultimate influencers—before social media changed everything. The magazines crowned celebrities by the dozens, patronized creative talent much as the Medicis had underwritten Renaissance artists, and supercharged opulent events like the Vanity Fair Oscar Party and the Met Gala, which came to rival any fete that Louis XIV ever hosted at Versailles. The book is full of fresh behind-the-scenes reporting about a plethora of boldface names and sets out to explain how Condé Nast established itself as a de facto American aristocracy, anointing an elite and dictating the culture they presided over.
The colorful story of Condé Nast at its zenith and the profound way it influenced how Americans aspired to look, eat, decorate, date, marry, and even think, has never been examined deeply. Empire of the Elite is the first book-length history of an empire whose publications refashioned American notions of prestige, whose editors became celebrities themselves, and whose diminution offers a cautionary tale of class, hubris, and technological change, even as its aesthetic and ethos remain influential to this day.
PUBLISHERS WEEKLY
Condé Nast magazines "defin our modern notions of class... and taste," according to this exhaustive debut history from New York Times reporter Grynbaum. The company's namesake, Condé Montrose Nast, worked his way up through the magazine world and began amassing his empire in 1909 when he took control of Vogue, which was then a niche publication with an old-money readership. "Nast recognized," Grynbaum writes, "that social aspiration" could be "lucratively exploited." He targeted Vogue toward not just the wealthy but also to those who wanted to be, and in just a few years the magazine became a "global tastemaker." Samuel I. Newhouse bought the business in 1959, and Newhouse's son, S.I. Newhouse Jr., took over in 1975. Grynbaum describes the ensuing shake-up of the magazine industry as he revived Vanity Fair and acquired rival publications including the New Yorker. Throughout, Grynbaum digs into the inner workings of Condé Nast in exquisite detail, tracing the career of editor Tina Brown, who helmed both Vanity Fair and the New Yorker, and shedding light on the "accusations of racial insensitivity" at Bon Appétit in 2020. Grynbaum makes clear that at its height, the culture of Condé Nast was one of exclusionary wealth, where "budgets were for the unimaginative." It's a definitive account of a media titan.