Enhancing the Chances for Success: Using Multimedia for Effective Entrepreneurial Presentations‪.‬

ABSTRACT Presenting a business plan to others is one of the most important tasks an entrepreneur will undertake and the persuasiveness of the entrepreneur in making such presentations can mean the difference between having a business plan and having a real business. Towards that end, we review the literature on multimedia communication and offer three simple guidelines for using multimedia in entrepreneurial presentations. We augment these points with examples from real business plan presentations. Our intent is to offer practical guidance both to entrepreneurs and to students and teachers of entrepreneurship on how they can more effectively persuade others to support their new ventures.