Enron - What Went Wrong‪?‬

Enron enjoyed a reputation as one of the best managed and highest performing companies of the "new economy." In addition to the popular press, a number of leading academics joined in the parade of admirers. Author Gary Hamel featured Enron as one of the leading revolutionaries in his popular book on radical innovation. Another article cited the company's "remarkable" ability to embrace uncertainty in a highly dynamic competitive environment. Chief Executive Officer Jeffrey Skilling recognized that in order to support the evolution from asset-heavy energy provider to a knowledge-dependent trading company, they would have to align Enron's human resources management policies and practices with their strategy.