Bioethics has, until now, focused mainly on those who directly influence human health. It worked to establish guidelines for doctors to follow when treating their patients, and it provided a backbone for ethical human research. Bioethics has done a lot of good, but it is time for the field to branch out to things that affect human health in less obvious ways. Of the things that bioethics must turn its focus to, one of the most pressing issues is establishing a duty of care between pharmaceutical companies and the people they supply. There has long been a duty of care expected between. doctors and patients. Doctors are expected to have the knowledge and skills necessary to perform their job, and they are expected to exercise that knowledge and skill as well as a reasonably competent professional would in the same situation. (1) In cases where doctors fail to fulfill this duty, patients are within their rights to sue for malpractice. But it is not only doctors who are held to this standard; nurses, dentists, and therapists can be sued for malpractice as well. What establishes the "duty of care" is the fact that the individual is in some way responsible for the well-being of the patient.