Ethical Issues in E-Commerce on the Basis of Online Retailing (Report‪)‬

INTRODUCTION A broad definition of e-commerce is the use of telecommunications and computers to facilitate the trade of goods and services. E-commerce technology is considered the new wave of IT (Saad and Zayed, 2010). It is an important trade channel without distance between products and consumers (Lucian and Farias, 2009). Online retailing activities have grown dramatically in the past few years and is poised to grow even more so. E-commerce provides information to visitors and allowed retailers for targeting, positioning and delivering goods and services to match their needs and wants continuously (Dangi and Singh, 2010). Some issues, such as privacy, security and other ethical problems continue to be hotly debated in literature. For example recent research conducted on 1009 USA consumers in 2005 indicated that; one of four American consumers wouldn't shop online because of Internet security concerns (Roman, 2007).