Everything Is Obvious Everything Is Obvious

Everything Is Obvious

*Once You Know the Answer

    • 4.0 • 48 Ratings
    • $13.99
    • $13.99

Publisher Description

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. 

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.

GENRE
Business & Personal Finance
RELEASED
2011
March 29
LANGUAGE
EN
English
LENGTH
352
Pages
PUBLISHER
Crown
SELLER
Penguin Random House LLC
SIZE
7.5
MB

Customer Reviews

TDSanchez031990 ,

Challenges you to think about your own success

Terms like the “Halo Effect” are hardly new concepts to the average person but the way Duncan espouses the impact of such unconscious biases in human phenomena is outstanding. Talent vs. Luck. Libertarian vs. egalitarian. Post-hoc fallacy. All words that will have you second-guess your “common sense thinking”. I am a better human after reading this book.

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2004
Sociologie et sociétés. Vol. 49 No. 2, Automne 2017 Sociologie et sociétés. Vol. 49 No. 2, Automne 2017
2019
Tudo é óbvio Tudo é óbvio
2015

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