Evoke

Since the 1700s artists have recognized a ‘beholder’s share’ that is brought to an artwork by the viewer as a way to complete the art and to make it personal and compelling.


Show, Don’t Tell is a common piece of advice for writers and filmmakers but it falls short by not adequately recognizing the importance of a beholder’s share.


Evoke applies recent and current research in neuro- and cognitive sciences to show how the best films connect directly with a viewer’s brain to draw forth stories and emotions into a consciously experienced beholder’s share.


Filmmakers are provided concrete advice on acting, the director/Actor interaction, and how movement and staging can evoke meaning and emotion visually.