Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South. More Books by Academy of Marketing Studies Journal

Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey. Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing. Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
2009
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies. Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
2006
An Analysis of Factors Affecting Life Insurance Agent Sales Performance. An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
2008
Multiple Channels for Online Branding. Multiple Channels for Online Branding.
Multiple Channels for Online Branding.
2003
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011
Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis. Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis.
Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis.
2010
Exploring Xers and Boomers on Perceived Value. Exploring Xers and Boomers on Perceived Value.
Exploring Xers and Boomers on Perceived Value.
2001
Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment. Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
1999
Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation. Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
2009
Service Quality: An Empirical Study of Expectations Versus Perceptions in the Delivery of Financial Services. Service Quality: An Empirical Study of Expectations Versus Perceptions in the Delivery of Financial Services.
Service Quality: An Empirical Study of Expectations Versus Perceptions in the Delivery of Financial Services.
2005
Active Adult Communities: A Development of Hypotheses Regarding Consumer Attitudes and Preferences. Active Adult Communities: A Development of Hypotheses Regarding Consumer Attitudes and Preferences.
Active Adult Communities: A Development of Hypotheses Regarding Consumer Attitudes and Preferences.
2011
Ad Pod Effects in TV Advertising: Order, Adjacency, And Informational\Emotional Appeal. Ad Pod Effects in TV Advertising: Order, Adjacency, And Informational\Emotional Appeal.
Ad Pod Effects in TV Advertising: Order, Adjacency, And Informational\Emotional Appeal.
1999
Matching Sales Management Behavior with Organizational Strategy (Manuscripts) Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
The Determinants of Movie Rental Revenue Earnings. The Determinants of Movie Rental Revenue Earnings.
The Determinants of Movie Rental Revenue Earnings.
2008
Is There a Relationship Between Personality Types and Instructional Methods? Is There a Relationship Between Personality Types and Instructional Methods?
Is There a Relationship Between Personality Types and Instructional Methods?
1998
Advertising Effects on Children's Buying Habits in the U.S. Advertising Effects on Children's Buying Habits in the U.S.
Advertising Effects on Children's Buying Habits in the U.S.
2000
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies. Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
2007
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant. Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002