Eye-Tracking Eye-Tracking

Eye-Tracking

A Guide for Applied Linguistics Research

Kathryn Conklin and Others
    • $32.99
    • $32.99

Publisher Description

Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

GENRE
Professional & Technical
RELEASED
2018
March 24
LANGUAGE
EN
English
LENGTH
524
Pages
PUBLISHER
Cambridge University Press
SELLER
Cambridge University Press
SIZE
33.3
MB
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