Fables Of Abundance
A Cultural History Of Advertising In America
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- $13.99
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- $13.99
Publisher Description
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
PUBLISHERS WEEKLY
History professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status.
GENRE
Nonfiction
RELEASED
1995
November 3
LANGUAGE
EN
English
LENGTH
416
Pages
PUBLISHER
Basic Books
SELLER
Hachette Digital, Inc.
SIZE
8.7
MB
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