Fashion Communication in the Digital Age Fashion Communication in the Digital Age
Springer Proceedings in Business and Economics

Fashion Communication in the Digital Age

Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

Nadzeya Sabatini and Others

Publisher Description

This is an open access book.

FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.

These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:

- to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;

- to share methodological approaches;

- toexpand the dialogue between communications studies and fashion-related disciplines;

- to encourage junior researchers to pursue their scientific interests in this field.

Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

GENRE
Business & Personal Finance
RELEASED
2023
August 8
LANGUAGE
EN
English
LENGTH
328
Pages
PUBLISHER
Springer Nature Switzerland
SELLER
Springer Nature B.V.
SIZE
15.1
MB

Other Books in This Series

Information and Communication Technologies in Tourism 2023 Information and Communication Technologies in Tourism 2023
2023
Information and Communication Technologies in Tourism 2024 Information and Communication Technologies in Tourism 2024
2024
The Impact of Globalization on International Finance and Accounting The Impact of Globalization on International Finance and Accounting
2017
Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
2017
Tourism, Culture and Heritage in a Smart Economy Tourism, Culture and Heritage in a Smart Economy
2017
Advances in Digital Marketing and eCommerce Advances in Digital Marketing and eCommerce
2024