Feeding Unicorns

What if the secret to growing your business wasn’t working harder - but leading better?

In Feeding Unicorns, brand founder and creative leader Jeni-Anne Campbell flips the script on leadership, revealing what truly fuels high-performing teams: recognition, trust, boundaries, fairness, growth, and good old-fashioned humanity.

This is a business book for anyone who leads people - whether you're building a start-up, running a small team, or just trying not to lose your cool while managing your inbox.
Forget fluffy management theory. This is practical, honest, slightly cheeky advice that will help you:
• Pay your people fairly (without breaking the bank)
• Build a culture where trust grows daily
• Give recognition that actually motivates
• Create career growth - even without fancy titles
• Lead with integrity, not ego
• Stay energised and inspired (yes, even on a Monday)

With real stories, actionable strategies, and a whole lot of heart, Feeding Unicorns is a rally cry for leaders who believe that doing good business shouldn’t mean sacrificing your soul, sanity, or standards.

If you’re tired of toxic hustle culture and ready to build a workplace where people thrive, this is your guidebook.

Lead well. Lead kind. Let’s feed some unicorns.