Flirting With the Uninterested
Innovating In a "Sold, Not Bought" Category
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- $9.99
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- $9.99
Publisher Description
Mike Maddock is an entrepreneur, an inventor, a writer and a keynote speaker.
Mike calls himself an Idea Monkey because he loves to solve problems with disruptive ideas. This passion for problem solving led him to establish Maddock Douglas, Inc. in 1991. Maddock Douglas has become an internationally recognized innovation agency that helps leading corporations invent and launch new products, services and business models. It is the perfect place for Idea Monkeys and the (Ring) Leaders who keep them on track.
Entrepreneurship is a big part of Mike's life. As an adult (we really don't need to talk about the lawn care business and greeting card company he started in college), Mike has launched five successful businesses. He also cochairs the Gathering of Titans entrepreneurial conclave at MIT, he is past president of Entrepreneurs' Organization and president of Young Presidents' Organization, both chapters located in Chicago.
A doodler, turned cartoonist, turned author, Mike has been using words and pictures to get laughs and build ideas his entire life. Today, Mike is a featured innovation columnist for Bloomberg Businessweek and author of "Free the Idea Monkey" and "Brand New: How Great Brands Invent and Launch New Products, Services, and Business Models." Both books will be available by January 2012.
Mike is a frequent keynote speaker and has a passion for inspiring and empowering innovation leaders by helping them build the types of culture and processes that lead to new product success.
Here's the back of Mike's business card:
Mike optimistic walks on hands dog person gemini
margaritas HF ISU NU ENTP orange green lake loyal
master angler gunnar cody a beautiful bride connector
shawshank redemption navy brat cartoonist class clown
woodworking ely acts of service sweetness S.E. hinton
entrepreneur ECCL 11: 3-5 highly competitive reading
70.3 paradise theater maddog Dreamer
PUBLISHERS WEEKLY
If you're not an insurance professional, then this book describing the industry's challenges and proposals to deal with them is probably not for you. Still, Ferrante-Schepis and Maddock make good use of the sold versus bought dichotomy and label insurance products auto insurance, life insurance, disability insurance as items consumers must be persuaded to buy, rather than things they actively seek out on their own. The authors ably describe challenges facing the industry, but contradict themselves on occasion, making for some unnecessary confusion, e.g., stating that many people "couldn't care less" about insurance, and that most "agree that" it's important. The basic message that the industry must evolve and anticipate radical change to stay alive, and that thinking outside the box will help achieve this aim may appeal to industry insiders, but could have been conveyed more effectively and concisely.
