Found Before They Search

Your customers are not just Googling anymore. They are asking ChatGPT, searching on TikTok and YouTube, comparing on Shopee and Tokopedia, and talking to voice assistants. In Indonesia, one of the fastest growing digital markets in the world, a single buying decision now moves across many platforms long before anyone visits your website. If your brand only shows up on Google, you are missing most of the journey.
Found Before They Search is the practical playbook for being discovered everywhere your audience looks. Written for the Indonesian market by Tessar Napitupulu, founder and CEO of Arfadia and Indonesia's pioneer in Generative Engine Optimization (GEO), this book moves beyond traditional SEO into what comes next: Search Everywhere Optimization (SEOv2), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).

Inside, you will learn how to:

- Rank on Google and win the new AI Overviews and Google AI Mode, now available in Bahasa Indonesia
- Get cited and recommended by AI engines like ChatGPT, Gemini, Perplexity, and Claude
- Be found on TikTok Search and TikTok Shop, YouTube, and Instagram
- Show up in local search, Google Maps, and marketplace search
- Optimize for voice and visual search
- Structure content that both people and machines trust
- Measure what matters and prove the return on your work
- Follow a 90 day roadmap you can start using right away


Grounded in current data on how Indonesians really search and buy, and filled with real examples and step by step frameworks, this is a hands on guide for business owners, marketers, and agencies who want to stay visible as search changes. An Indonesian edition is also available.
Be found before they search.