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Publisher Description

Attracting new franchisees to heir brand is of critical importance to franchisors in these difficult economic times. Franchisors who previously relied on word-of-mouth, a few search engines, their own Web sites, and possibly some broker referrals, are looking for new ways of getting their message to prospective franchisees. As franchisors look to advertise for new franchisees, they should be mindful of the laws that regulate advertising in general, and advertising for franchisees in particular. Advertising as an "Offer" to Sell a Franchise

GENRE
Business & Personal Finance
RELEASED
2009
May 1
LANGUAGE
EN
English
LENGTH
8
Pages
PUBLISHER
International Franchise Association
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
81.5
KB

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