It doesn't matter if your writing style is planned, spontaneous, or somewhere in between--it's the character and conflict that sells! Character and conflict hooks in studio execs, holds an editor’s attention, and draws in readers, compelling them to turn the page. So what is the secret sauce? How can you hack into believable and compelling characters? By using a tried and true psychological principle adapted for writers by Melinda Curtis, an award-winning, USA Today bestseller of over 35 books and novellas.