Fresh Passion
Get a Brand or Die a Generic
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5.0 • 3 Ratings
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- $9.99
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- $9.99
Publisher Description
Gold Medal Winner of the Benjamin Franklin Award in Business & Economics
In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.
In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve.
Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity.
Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.
PUBLISHERS WEEKLY
The latest from leadership coach Brown (Fresh Customer Service) features glib, used-car salesman advice on personal branding. According to Brown, it's not enough to do good work under the radar. In addition, you need to build a personal brand that offers value to others at your organization, as well as clients and customers. Early in his career (while in college), Brown developed the Fresh PASSION system; the acronym stands for "Preparing Yourself, Aspiring to Reach Your Goals, Staying Laser-Focused, Selling Your Value, Invigorating Yourself, Omitting the Negative, and Nailing the Brand." He lays out the framework for building a personal brand, encouraging readers to thoroughly assess themselves and sell their own value to those who can help build their careers. The book moves quickly, thanks to gimmicky segments like "Your Perfect Day" worksheets (high-level goal-setting), "Brownie Points" (tales of his own experience), "Quotable Notables" (stories of "branded" people like Oprah, Arnold Schwarzenegger, Stephen King, and Pablo Picasso), "6.5 Steps Towards Achieving..." for each section, and "Doggie Bags" (takeaways). While the exercises are useful, Brown's relentless catchphrases, pitches for his own site, and hyperactive tone will make readers feel like they're sitting through a time-share pitch.
