Full Support

Lingerie is the foundation for every woman's wardrobe, but it's also where we feel the most pressure to be beautiful—and feel the most shame at falling short of impossible standards. Concerns about our age, body type, family expectations, jobs, and romantic partners crowd into the dressing room with us. The result is a bra that fits other people's standards instead of our own bodies.


As a bra-fitter at a high-end department store for more than a decade, Natalee Woods watched women bravely facing down their fears and embracing what worked for them. FULL SUPPORT shares their stories.