Funding is the fuel you need to scale your company and to exit at a time and on terms of your choosing. So how do you get funded? Fundraising is both an art and a science. You weave strands of traction and the swatches of opportunity into a beautiful tapestry — your "epic story". That's the art. But surrounding that art is a lot of science. Here, you will learn how to time your fundraise, how to execute it, and eventually, how to sell your company at maximum valuation. All three of these things are important. Your family, your employees and your previous investors count on you to do them well.
What makes you, as CEO, investable? What progress must you prove and what potential must you show? How do you target the right investors, given your progress? What preparatory steps must you complete before you start working on the pitch? How exactly do you prepare your story so that the elevator pitch, the executive summary, the pitch deck, the demo, and the Q&A talking points are all fully aligned? What alternative funding sources are available to you? What motivates each of these investor types? The answers to all these questions are in this book.