G.O.A.T. Wisdom
How to Build a Truly Great Business--From the Founders of Beekman 1802
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- $14.99
Publisher Description
"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
Twelve timeless principles for building a business, from the founders of Beekman 1802.
Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status.
If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them—the "greatest of all time" principles for good living that can also be used as a foundation for any business.
In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without.
PUBLISHERS WEEKLY
"While this is a business book, it's also a book about love.... And most of all, Kindness," write Ridge and Kilmer-Purcell, founders of goat-milk-based skincare brand Beekman 1802, in this hit-or-miss guide. The authors present 12 principles of success with down-home flair, promising that they're "not outdated, old-fashioned clichés." These include "chop your own wood and it will warm you twice," which pertains to how to delegate (be careful not to micromanage, the authors advise) and "an empty vessel makes the most noise," which guides readers through staying focused ("ignore both the good publicity and the bad"). Beekman 1802 is named after the farm in Upstate New York where the authors launched the business, and their attempts at on-theme bucolic charm can wear a bit thin (readers are frequently asked to "chew on this" and frugality is called "scraptitude"). But their chronicle of the missteps and growing pains that accompanied expansion is both vulnerable and informative, as when they recount having purchased $5 million of product they couldn't sell on QVC during the pandemic and nearly going bankrupt. Readers willing to look past the "aw shucks" tone will find plenty of solid tips.
