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Publisher Description

More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.

GENRE
Business & Personal Finance
RELEASED
1994
March 29
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Knopf Doubleday Publishing Group
SELLER
Penguin Random House LLC
SIZE
7.6
MB

Customer Reviews

bradwart ,

Dated, but still with some interesting tidbits.

Having come out in the early nineties, the book is definitely showing some age, but it's still a worthy read. That being said, a lot of the information is inaccurate, be it calling Shigeru Miyamoto "Sigeru", or being negative towards Sega to the point where it seems as though Nintendo's marketer Peter Main wrote those parts. The later parts of the book are an interesting window at what people thought the future would look like (happily it didn't turn out that way). I would recommend that people read "The Ultimate History of Video Games", by Steven Kent, as well as the latest edition of "Service Games: The Rise and Fall of Sega".

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