Gamechangers Gamechangers

Gamechangers

Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

    • ١٫٠ - ١ تقييم
    • ‏24٫99 US$
    • ‏24٫99 US$

وصف الناشر

Shake up and redefine the market by changing your game!

A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.
‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?

Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.

Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

النوع
تمويل شركات وأفراد
تاريخ النشر
٢٠١٤
٨ ديسمبر
اللغة
EN
الإنجليزية
عدد الصفحات
٣٢٠
الناشر
Wiley
البائع
John Wiley & Sons, Inc.
الحجم
٣٢٫٦
‫م.ب.‬

مراجعات العملاء

SM!!00 ،

Layout

This book is laid out horizontally. That makes reading the ePub version challenging. The size of the text can’t be manipulated either. When I read a book, I don’t want to be struggling with zooming in/out on every page like I’m dealing with an image file. Horrible interface. I’d like my money back so I can buy the kindle version instead. Oddly enough, the German edition also available on iBooks doesn’t seem to have this problem.

Marketing Genius Marketing Genius
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Creative Genius Creative Genius
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Ten Types of Innovation Ten Types of Innovation
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The Brand Flip The Brand Flip
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Build Brilliant Brands Build Brilliant Brands
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Who Do You Want Your Customers to Become? Who Do You Want Your Customers to Become?
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Creative Genius Creative Genius
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Marketing Genius Marketing Genius
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People Planet Profit People Planet Profit
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Business Genius Business Genius
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Customer Genius Customer Genius
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Business Recoded Business Recoded
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