Gamification: A Simple Introduction

This is a short and simple starter on Gamification.

Described as "A great primer" and "Gamification for Dummies", this is mostly aimed at people who have not yet dipped their toes into this most fascinating of subjects. Among other things, it will arm you with a basics understanding of motivation, what to use to hook into that as well as examples of its use in the real world.

Written in plain English, Gamification: A Simple Introduction, is based on many months of continuing research, conversations with experts in game design, gamification, psychology and more as well as my own experience and insights into the application and understanding of gamification.

In this eBook I aim to answer some key questions;

What is Gamification?
Why is it important?
Do I need it?
How can I get started?

If you already know about Gamification, then this may not be the book for you. However, you may still find a few useful thoughts in here – like what game mechanics really are!

Second Edition